<aside> 💡 It’s a short description of my work as a Product designer (craft work). Unfortunately, I can’t share the detailed design process and product metrics in public. due to the NDA. The studies below demonstrate small victories that have synergistically formed larger ones.
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Mar 2020 - Jun 2023
My role I helped to build the app from scratch by conducting research, competitor analysis, interviewing users of other mobile products (custdev), and working closely with a nutritionist and fitness expert. I have been working on the app with a team for three years, continuously improving retention, and user engagement, and collaborating with the development, marketing, content, and product management teams. Additionally, I hired three Product designers and two illustrators and led them.
I'm proud of I helped to increase user retention and engagement, and as a result, Welltech became a top 3 H&F publisher by revenue in 2022. I also improved the custdev process, implemented a user testing process using platforms such as Maze and User Testing, established a content generation process with the team, and improved the connection between writers, designers, and illustrators. Furthermore, I implemented a cross-team design-sharing process, moderated design workshops, and improved the design hiring process within the company.
If you'd like to learn more about my experience as a Design Manager, you can read about it here.
Product in prod
Feb 2021 - Aug 2021
My role I helped to build an app from scratch by conducting research, competitor analysis, interviewing users of other mobile fasting products (custdev), and working closely with a nutritionist. I worked with the FastEasy product team as a Product Designer for the first six months, after which I hired a Product designer and led them.
I'm proud of I created a visual system for the content that simplified the work on the feature, saving the team time and resources. Additionally, We integrated workouts into the fasting app, which was a unique feature among competitors. We also integrated the connection with Apple Healthkit and took into account accessibility needs, replacing the step-tracking feature with a wheelchair-tracking feature.
Product in prod
FastEasy: Intermittent Fasting
Public case about (only UI part)